You’ve probably heard a lot about the income potential of mobile marketing. But can you monetize it with affiliate marketing? The short answer is YES!
In this guest post, Carter will talk about why mobile apps are the future of affiliate marketing. Plus he gives some excellent pointers on how you can get started.
On a personal note, I’ve just jumped into the mobile apps market. So I found Carter’s post to be chock-full of great information that I can immediately apply to my existing affiliate business.
In case you haven’t heard, there is a tidal wave coming.
In fact, the first waves of that swell are beginning to hit – in 2011 the mobile app market pulled in a cool $9 billion dollars. What’s more impressive than that is the fact that in 2009 it was only $1 billion. That growth trajectory is on par with few other phenomena in history, exceeding the internet and on pace to be the biggest single market since oil and coffee.
Amazon today announced it’s expanding its long-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, will be made available to participating developers through a newly launched Mobile Associates API. In addition, the company says that it will also offer the ability for mobile app developers to sell physical products from Amazon through in-app purchasing.
The Mobile Associates API will be made available to Android app developers building apps and games for the Kindle Fire and other Android devices, and will offer developers from 4 percent up to 6 percent on qualifying customer purchases. The items can include either physical and digital products which Amazon sells.
This opens up another avenue for monetizing mobile applications, Amazon explains, saying that before developers have been limited to in-app purchases, ads, and subscriptions.
In the company’s announcement this morning, Mike George, Vice President of Amazon Appstore, Games and Cloud Drive, provided an example of how this could work, saying “imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”
After a test with Activision’s “Skylanders Cloud Patrol” last year, which offered toys of the game’s characters, Amazon moved forward with its plans to roll out the API to others. Early testers of the program include Animoca, Fismos, Days of Wonder and Spring2Partners, which are integrating the program into their apps and games.