In this article, you will learn how to use Data Highlighter Tool to Boost Google Search Traffic. As our website emphasize more on beginner developers rather than experts, experts can refer to our website to become professional developers for a website, android and much more. Keeping in mind beginner website developers, first, we will learn what is Structured Data Markup.
You may have seen in different Search engines like Google, Yahoo, and Bing which uses structured data features of websites to display their search result in the well-refined form with different filters available for the website developers with greater accuracy and enhance the way results are displayed. So, all these things combinedly help the user to find the query they search in easier and exact results.
Data Highlighter Tool to Boost Google Search Traffic
There are three types of structured data markup:
- Microdata
- Microformats
- RFDa
Your website will have different pages, for example, articles, products, movie tickets, software selling, Mobile App download. For one web page, you can only use one type of structured data markup, select the type of data markup which suits your website coding.
Structured data has one major advantage: visibility. Information stored within structured data can be used by search engines to generate rich snippets. Rich snippets provide the user with detailed information relating to their specific queries.
What is Data Highlighter Tool?
Data Highlighter is one of the options in the Google webmaster Tool, this tool helps google to get structured data markup details of your website to Google Bot. The simplicity of the data highlighter tool is more as compared to another way of structured markup, because of which you can tag the data fields of the website with mouse clicks. After fetching all this markup data, Google displays a rich snippet of your website pages in a search engine more efficiently and attractively. The structured data markup by using the data highlighter tool is also displayed in Google products such as the Google Knowledge Graph.
Why use the Data Highlighter tool
For website hosting pages with the product, event listing or any other data which is having the date, name, location and so on then for such web pages you must use data highlighter as it will create a rich snippet in the search engine result page, helping a user to get your web page content details exactly on a search page. Once the data is highlighted using a data highlighter, it will become available in the search result when Google or any other search engine bot crawl your site again, the event data will be available for rich snippets on search results pages.
Requirements for Data Highlighter Tool
One of the must thing before you proceed to data highlighter with any web page is that the page must be indexed in Google or at least must crawl by google recently. You can manually crawl your web page in Google by using FETCH AS GOOGLE option in the Google webmaster tool. Read: How to crawl web pages manually in Google
Note: Data highlighter Tool is not useful for web pages with login credentials.
Which data types Data Highlighter Supports
Website pages having the data of articles, Events, Local Businesses, Restaurants, Products, Software Applications, Movies, Tv Episodes, Books can be highlighted for rich snippets using data highlighter.
Steps to start with Data Highlighter tool
Step.1 Login to Google webmaster with your Gmail credentials. Read: How to Create Google webmaster account
Step.2 Now in the left panel, you can see a different option- Select Data Highlighter option after that Click on the START HIGHLIGHTING button.
Step.3 Enter the details of your web page in the popup window, your page URL and then select Type of information to highlight. Available types are articles, Events, Local Businesses, Restaurants, Products, Software Applications, Movies, Tv Episodes, Books. You can tag a group of pages for the same data highlighting or separately by using two options available in the pop-up box.
Step.4 Now in the next window Highlight each and everything. For example, in Article data highlighting there are the following tags Author, Date published, Image, Category, Ratings and article Title. Using auto select in the tool select all these tags and in the last click on publish button.
Here you are completed with a data highlighter tutorial with the live example of article type data highlighting, you can use another type of data too as per your web page content. If you need any help related to the data highlighter tool then comment with your query. Till then stay tuned with syncsas and share our tutorials with needy coders.