रवीश का लेख: गोदी मीडिया की ख़बरों में झूठ चल सकता है तो विज्ञापन में सच क्यों चलना चाहिए




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If you’re brave enough to say no to 9-5 jobs and are ready to venture into the world of freelancing, then we’ve got great news for you! Freelancing, especially in digital marketing, is in huge demand. In India alone, there are around 500 million internet users, and this number is going to go up to 850 million by 2025. This increase in internet users means that there are more people who can be targeted online, as compared to offline marketing. The demand for digital marketers is growing at such a rate that there are more jobs than people with the necessary skills to fill them. This is making way for a new kind of entrepreneur, the freelance digital marketer.

There are a plethora of possibilities emerging in this field for those who are willing to dive in feet first. It is a fast-paced game with ever-changing rules giving the advantage to those that are able to stay on top of the changes and keep up with the pace.

As it becomes more difficult for companies to hire in-house digital marketing managers, and the demand for digital marketing services continues to rise—companies are being forced to outsource. If you can position yourself as an expert in even just one of the areas that need to be outsourced, it can be all you need to begin a rewarding career freelancing as a digital marketing manager.

But the truth is that I’m not entitled or lazy or any other ridiculous idea that you might associate with my generation. I’m actually in love with the work I do, and I’m damn good at it. But what I’m not good at is being an employee. I’m not good at having a boss, a 9 to 5 schedule, a set salary, an office desk, a dress code, or anything else that comes along with the traditional full-time work structure. I was born to be my own boss, and at 22 years old, I proclaimed to my (concerned) mother that I would do whatever it took to make that happen.

What is Digital Marketing?

The ultimate goal of digital marketing is to promote a product/service/brand to the right target audience with the intention of a desired action such as awareness, a sale, a free download, etc.

As a general short summary and for simplicity sake, digital marketing consists of:

AdWords – The platform to advertise on Google search results.

SEO – The process of ranking a website higher on Google search results.

Online Advertisements – Facebook ads, LinkedIn ads, Website ads, etc.

Content Writing – Writing regular articles for a business – usually with SEO intentions.

Social Media – Creating relevant social posts to drive traffic to a website.

Breakdown for earning $1,000 per month:

  • Get 1 client paying you $1,000 per month.
  • Get 2 clients paying you $500 per month.
  • Get 4 clients paying you $250 per month.

Breakdown for earning $3,000 per month:

  • Get 1 client paying you $3,000 per month.
  • Get 2 clients paying you $1,500 per month.
  • Get 3 clients paying you $1,000 per month.
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