To help you solve those questions, today we’re launching Firebase In-App Messaging to help you guide app users who are actively using your app by sending them targeted and contextual messages. Now, you’ll be able to communicate with your most valuable users – the ones already interacting with your app – and deepen engagement with them by surfacing relevant information, offers, and tips as they use your app in real-time!

In-app messages appear inside your app, so they should feel like a natural part of your mobile experience. With In-App Messaging, you have the flexibility and control to set up in-app messages in a variety of formats (banners, modal, and image) and customize their look and feel. You can change the color scheme to match your brand, and add visual elements like images.