Job aggregator app revenue model Unlike many other websites such as blogs or informational resources, job boards are designed to make money for their owners.
With that in mind, it’s important to establish your job board business model from the beginning, in order to remain focused.
As a job board provider, there are two types of customers you serve: job seekers and employers.
Here at SmartJobBoard, we’ve helped more than 2,000 site owners launch, grow, and monetize their job boards. This has allowed us to discover what separates those that successfully drive profits on a consistent basis and those that struggle.
Today we’re going to share these secrets so you can see fantastic results from your job board.
It can be confusing to tell the difference between a job board and a search engine. A job board is a website which posts jobs supplied by employers, whereas job search engines scour the web and aggregate job listings from job boards and employer website. Employers typically pay a fee to the job board host in order to list their jobs on the site. Essentially, the site warehouses resumes and sell employers access to them. LinkedIn
Types of Business Model
As an entrepreneur, you can earn revenue (much easier than you’d think) by posting jobs on your website. The following job board software publishers offer a few ways that you (as a website publisher) can get paid, even if a job application is just submitted.
All of these options are free for the website publisher to get started.
The good/service providers are not the employees of the aggregator. They act as partners to the business. Partners always have the freedom to accept or to reject the offer provided by the aggregator (these terms are clarified in the contract).
Aggregators spend most of their revenue in building up a brand. This brand has certain notable features like – quality, price band, on-demand delivery, etc. All the goods/services are provided under a single brand but by different providers.
Branding is done at every customer touchpoint to have a recall value.
The aggregator strives to provide a standardized quality to every user. They make sure that the partners provide you with the standardized quality product/service. These aggregators have teams that make sure quality is maintained.
A contract is signed between the aggregator and the goods/service provider where all the terms are cleared. The terms provide a win-win situation for both the parties where the partners focus on providing quality product/service to the customers and the aggregator focus on marketing and creating more leads for the partners.
Job aggregator app revenue model
Job portals can make money by charging a basic amount of fees from both the candidate and recruiter who is registering on the website. Services on the portal are usually not free. Sometimes these portals charge the employer on the basis of every candidate they interview.
Sometimes to earn money the job portals try to adopt the affiliate marketing strategies. After a candidate has posted his details on the website as to his field of interest, qualification, city preferred and past job experiences. Every time the job acts as an affiliate between the recruiter and the applicant, it charges commission.
There are various job portals which are available online such as Monster.com, Naukri.com, CareerBuilder. They attract two types of customers- recruiter and job seeker by huge advertisements and publicity. These portals make money mostly from the employers by just having a database about the applicants.
We have accumulated a huge volume of jobseekers data and that made
improve our algorism. We have made a positive growth cycle with it – as more and
more job seekers choose Indeed, we gather more data to improve relevancy, which
means our product keeps getting better. This makes us uniquely valuable to job
We reached a peak of more than 200 million monthly unique visitors to our
site, more than any other site in the world. Now, we are not only the leader in the
US, but also in key markets around the world. We achieved traffic leadership in the
US in 2010, and are now the number 1 job site in many countries including Canada,
the UK, France, Italy and Netherlands.
This isn’t happening only on desktop. More and more job seekers started to use mobile devices to find jobs. In addition, 60% of worldwide searches on Indeed are made on mobile devices, and we have the number 1 mobile job search app in business categories in over 30 countries.
We are also growing the content on our site to enhance the overall experience of using it. There are more than 80 million resumes posted on our site currently. We also provide jobseekers with free access to more than 13 million employer reviews. This content will drive traffic and increase engagement with our site.