There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially.

ASO (acronym of App Store Optimization) is a reality and, according to our experience with PickASO agency and our own mobile apps, ASO is a 100% MUST for any app developer or marketer.

Getting to ASO itself, which is basically app optimization for improving its’ ranking in App Store search results, the surprising thing is going on. A large amount of publishers still doesn’t invest in app store optimization.

But here is one thing – before people use apps for diverse purposes, they tend to search for these. Consequently, everybody wants the highest rankings in Android App Store, because you get more app downloads. It can sound simple in theory, but in fact, takes a while trialing and fixing mistakes.

In Google Play, the screenshots do not show in the search results. They also occupy a less prominent spot on the app listing than in the App Store, as they appear below the fold. Use the screenshots to visually communicate your app’s user experience. Show users what your app will look like on their device.

The App Store Optimization (ASO) is the effort of improving the positioning of your App in the application stores. If your company has an App, you probably have heard of ASO as “Search Engine Optimization (SEO)” for Apps. You may even know that an ASO strategy is important to boost your results. What few people know, however, is that ASO’s work goes far beyond keeping colorful icons, creative screenshots, and good keywords. Unlike SEO where all the positioning rules are determined by Google, with ASO you need to have knowledge on the differences between Google Play (Android) and App Store (Apple) stores. Find out here what the differences are and what impact they can have on your App. Prepare your business to grow!