ENGINEERING FOR OTT PLATFORMS

ott platform development

Experience With OTT Platform

TECHNOLOGY

The majority of the OTT platform providers are using AWS (Amazon web service) cloud service because of their premier cloud storage component. The cloud-based solution helps business professionals in developing their own OTT platform to extend the scalability and customer engagement to magnify the company revenue.

STREAMING PROTOCOLS

The RTMP protocol transmits the general maximum possible data and also provides low-latency interaction. A Huge number of CDN suppliers are have been utilizing in the OTT Platform. It is an important factor about OTT, in reducing the traffic from the core network to grow the international low latency.

SERVER

A media server is the ideal java based application server that has the possibility of managing a high number of concurrent connections. The edge server serves as the best celebrity on holding static files which truly makes the job achieved in a far simpler way of streaming high-quality content.

MONETIZATION

In the market, there are three OTT video streaming monetization versions which are followed by the top OTT companies: Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Ad-Supported Video on Demand (AVOD)

OTT Video Marketing

Attract And Engage Through Your Platform

Organize and present your content uniquely by creating distinct metadata. Modify metadata for videos across all platforms from a single place. Amplify promotion to increase discovery.

Increase local relevance and improve ad effectiveness by serving targeted ads based on the user’s location. Create advertising accuracy, better ROI and minimizing wasted impressions.

Manage social media presence by simultaneously notifying social platform endpoints with in-stream video previews and action buttons making it easy for users to share.

Enhance revenues from the platform by offering media and display ads through ad-server network partners like VAST to optimize ad spend for contextual, linear and non-linear ads.

OTT Video Analytics

Track And Measure Your Content Engagement

Gain user insights and generate reports for metrics like session duration, user behaviour etc. Analyze, manage and improve the performance of your OTT streaming solution.

Generate reports for revenue earned from each content, total transactions, new subscriptions etc. to analyze trends and to plan future content based on user engagement.

Create reports on a range of metrics in required formats at a granular level. Burst or schedule your reports based on custom metrics to different recipients.

Track and interpret actions in detail of streams being viewed at a per-user level for measurable metrics like views, pages per session, returning visitors, geographic trends etc.

 
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